The recently announced partnership between Walmart and the Department of Homeland Security—under which the discount retailer agrees to pepper customers with the cheerful holiday greeting, "If You See Something, Say Something"—has set off a rebellion among the conspiracy-theory crowd listeners of radio host Alex Jones, a number of whom are among the store's core customers.

New Yorkers, of course, are accustomed to hearing the slogan, which was developed for the MTA by local ad man Allen Kay, of Korey Kay & Partners. It's since been adopted by some 50 other agencies and municipalities, and the MTA trademarked the phrase back in ’05. (According to Kay, it can only be used by legitimate organizations for security purposes, and every use must credit the MTA and Korey Kay & Partners. Despite the Authority's budget shortfalls, it doesn't charge for the privilege.)

But Alex Jones sees something decidedly more sinister in the slogan's adoption by Walmart. "We are going into hardcore tyrrany!" he warns in a new video, decrying the latest incursion by "Big Sister," as he dubs DHS director Janet Napolitano, into our lives. Calling the plan "Big Brother on steroids," he adds, "Imagine what's coming next if we go along with this outrage." He urges viewers who are alarmed by the plan to "call [Walmart] and let 'em know that you're not going to be shopping at their stores until they kick the Federal government out of them."

"That's ridiculous," Kay said. "That's absurd. The whole reason for doing it was to save lives, and I think the sane people of the world see it as a positive slogan."