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In The News
   
 
 

 

In The News

 
November 9 - Big Pharma to begin microchipping drugs

Article: One World Government
 

The age of pharmaceutical microchipping is now upon us. Novartis AG, one of the largest drug companies in the world, has announced a plan to begin embedding microchips in medications to create "smart pill" technology.

The microchip technology is being licensed from Proteus Biomedical of Redwood City, California. Once activated by stomach acid, the embedded microchip begins sensing its environment and broadcasting data to a receiver worn by the patient. This receiver is also a transmitter that can send the data over the internet to a doctor.

The idea behind all this is to create "smart pills"
that can sense what's happening in the body and deliver that information to the patient's doctor. Novartis plans to start microchipping its organ transplant anti-rejection drugs and then potentially expand microchipping to other pharmaceuticals in its product lineup. This same technology could soon end up in pills made by other drug companies, too.

Another huge concern with microchips that transmit data is data privacy. If these microchips are broadcasting information, then obviously that information can be picked up by anything nearby, including potentially unscrupulous individuals or organizations who might put it to a nefarious use.

Government agents could carry "pharma microchip scanners" that determine what pills you're taking right now. This could be used to violate your privacy by sharing that data with other government agencies or it could even be sold off to third-party marketing companies.

But the really scary part about these microchipped medications is that this technology will be used to make sure people are taking their medication. Drug companies lose billions of dollars a year (in their minds) from patients not remembering to take their pills. So this smart-pill microchip technology will likely be used to track what pills patients have taken so that they can be "gently reminded" to take more pills they may have forgotten. In the marketing business, this is called a "continuity program." It's a way to make sure repeat sales happen on a regular basis.

 

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