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In The News
   
 
 

 

In The News

 
December 11 - Retailers Go High-Tech To Track Shoppers

Article: Technology For A Global Monetary System
 

Big Brother could be at your favorite store.
 
As CBS 2′s Don Champion reported, a growing number of stores are using discrete and sophisticated technology — including mannequins with facial-recognition cameras hidden in their eyes — to track shopper demographics in an effort to boost sales. Retailers say the marketing data technology allows them to cater their business to customers better, but it’s also raising privacy concerns.
 
Alfonso Perez built a system called Shopperception that Walmart has utilized. It uses motion-sensored cameras to track a shopper’s product choice on a shelf and the time it takes to make a decision. Perez’s business has doubled in the past year.
 
“We have evolved in the way in which we want our products tailored to our liking,” Perez said. “The brands and retailers are using this information to learn about us, to learn about what we like,” he added.
 

 

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