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In The News

In The News

December 11 - Retailers Go High-Tech To Track Shoppers

Article: Technology For A Global Monetary System

Big Brother could be at your favorite store.

As CBS 2′s Don Champion reported, a growing number of stores are using discrete and sophisticated technology � including mannequins with facial-recognition cameras hidden in their eyes � to track shopper demographics in an effort to boost sales. Retailers say the marketing data technology allows them to cater their business to customers better, but it�s also raising privacy concerns.

Alfonso Perez built a system called Shopperception that Walmart has utilized. It uses motion-sensored cameras to track a shopper�s product choice on a shelf and the time it takes to make a decision. Perez�s business has doubled in the past year.

�We have evolved in the way in which we want our products tailored to our liking,� Perez said. �The brands and retailers are using this information to learn about us, to learn about what we like,� he added.

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