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November 4 - Tesco uses face detection to target ads in gas stations
Article: Technology For A Global Monetary System
Tesco is set to introduce
facial recognition technology
at certain gas stations to target ads to its
customers standing at the counter to pay.
Reported in BBC, Tesco has contracted the screens
from Amscreen. According to the report,
the new digital ad screens
contain a camera which will estimate age and gender
to target its ads.
The company is specific to point out that
the systems won't record data and won't specifically
identify people - other than by gender and age. This
is pretty common for ad targeting systems and is
something that is becoming increasingly prevalent in
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